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Beyond the Neon

ATNY Creative is the Independent Practice of Creative Director Anthony Sotelo.

Overview

With over two decades of experience, I specialize in developing image-conscious, aesthetic marketing creative that elevates brands and drives business objectives. My expertise spans graphic design, web design, motion graphics, and brand development—crafted with precision for agencies, corporations, and small businesses alike.

Design Philosophy

Design, at its best, is not just decorative—it’s strategic. I believe that strong design begins with clear intent. Whether I’m creating a brand identity or shaping a digital interface, my goal is to communicate a message with clarity and elegance. My approach combines visual finesse with marketing insight, aligning creative expression with business outcomes.

Experience and Background

Over the last 20+ years, I’ve worked across a wide spectrum of industries—hospitality and casinos, automotive, live entertainment, food and beverage, retail, medical, and even video game publishing. From independent freelance assignments to long-term roles inside marketing departments and agencies, I’ve consistently delivered under pressure, on deadline, and above expectations.

Specializations
  • Branding
  • Creative & Art Direction
  • Generative AI Video
  • Graphic Design
  • Web Design
  • Motion Graphics

Each discipline is executed with a deep understanding of marketing context and aesthetic integrity. Whether you need a brand system from the ground up or campaign assets at scale, I bring a seasoned eye and steady hand to the table.

Why Las Vegas Matters

Las Vegas is more than just a backdrop—it’s in my DNA. This city’s pace, personality, and polish influence my aesthetic sensibility. I understand the visual expectations of industries tied to entertainment, luxury, and hospitality, because I grew up in their midst. My roots here inform the work I do and the clients I serve.

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For over 20 years, I've partnered with stakeholders across the world who demand more from their Creative. In each case, I've prioritized the “Why?” behind the what, ensuring solutions don’t just look remarkable—they perform. I believe the logic matters—it's the invisible thread that ties creativity to results.

I invite you to explore what I can do for your brand. From Las Vegas to wherever your business calls home, I'm here to transform ideas into impact.